Solutions "CURE" Part 2
This is the rest of the story, Cut taxes by incorporating the government keeps making more regulations which makes it harder to run a business and make a profit. So we need to help ourselves instead. When I first started my business 31 years ago, I was a sole proprietor. Things were simple then... I hired my wife and she was exempt from payroll taxes. Does anyone remember that rule? Well later, the Internal Revenue Service took that exemption away. So the next year, I became a corporation. Now, if my wife is a part owner, much of her income and mine is exempt from payroll taxes. How? We as investors are allowed stock distributions, which technically is completely tax free because withdrawals from "Retained Earnings" is not taxable for "S" corporations. Stock distributions are exempt from worker's compensation, provided that we are paid a reasonable salary from our corporations. If this is something you are interested in doing, I can show you how to incorporate online. It usually takes about 20 minutes and it is done. For my clients, I do not charge to make these changes. If you do it yourself, after you incorporate, the Internal Revenue Service gives you 75 days to request becoming an "S" corporation. Just file a Form 2553. I can help with this as well. Since corporations are generally exempt from 1099's, you are basically on the honor system. The governement does not know your income until you tell them on your tax returns.
The next thing I would like to touch on is understanding financials as the purpose of a profit and loss statement is to let you know how much income or loss you have made in the current month or year-to-date. A balance sheet tells you the amount of net worth you have on a given day such as the last day of the year.
Know that your liabilities or debts should not exceed 77.9% of your assets. Your top two debts are usually Notes Payable and Loan from Shareholder. We can compare your numbers with your peers by comparing your business code on your tax return. Usually it is on top and is similar to your S.I.C. codes.
Another thing to watch is your cost of goods sold; general administrative expenses; and net income percentages, should be similar to the percentages on the graph examples below.
Knowing your percentages of expenses vs income will go a long way to helping you make the right business decisions. Understanding these graphs and how they pertain to your business is part of what we do here at Professor Tax. We have went through the gambit of what makes a business succeed or fail and we always pass on our knowledge to our customers. Part of that knowledge is in thinking ahead, seeing that something is not working, and be willing to take immediate action to try something new which leads us to my next subject in this article advertising and other methods of marketing. I have always done some form of marketing the entire 29 years I have been in business. I used telemarketing from 1992 until 2010 and it always worked. However at the beginning of this latest recession, it was starting to get difficult to make appointments. So I tried seminars, network groups and more recently dove into the social media world. The fact that you are reading this on either my blog entry, from my monthly newsletter or from one of my social media platforms is very encouraging. Thank you.
Word of mouth marketing has always been good even during a recession. You need to ask all your customers, clients, patients etc. for referrals. If you care about them, they will know and be more than happy to recommend people to your business. If you don't ask, you don't get. You can't sit by the phone hoping it will ring. Become aggressive! You must try to market every day. You may fail but not always. It is a game of numbers. Eventually, you will succeed.
"Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor souls who neither enjoy much nor suffer much, because they live in the gray twilight that knows neither victory nor defeat."
--Theodore Roosevelt
Consider joining a networking club like BNI (Business Networking International) or an AMI Team (Adding Needed Solutions Working Every Relationship). I joined a little over two years ago and already the referrals and new clients I have gained would pay for my membership for life. You basically become a team and give direct referrals to each other on a regular basis.
You need to review your current advertising/marketing. Are you getting results? If not, stop wasting your money. Don't be afraid to experiment, but if the results don't come in STOP.
Last item I would like to cover in this blog is evaluating job performance. As I stated before, having employees is very expensive. During this recession, I have had to eliminate most of the fringe benefits so as not to lay off any employees. I also require them to produce enough income so that the cost of their wages does not exceed 35% of the revenue they bring in.
You must analyze your staff the same way. What percentage of sales can you afford to spend on salaries and still make a decent profit? You cannot go over that magic number. You cannot carry unproductive employees. It may require getting more productivity from your performing employees and letting go those employees that don't make you a profit. Otherwise your company could fail and no one would benefit from working at your company. Another idea that I have tried is doing more of the work myself. We, as business owners, have a vested interest in our company and are more productive on average than our employees. But don't overdo it, because you still have to run your company.
In conclusion, knowledge is power and having the right knowledge and a clear understanding of it you can build a profitable business. Professor Tax is here to help. We are looking forward to meeting you, answering your questions and helping you reach your goals through the clear understanding of your financials and how to make the numbers work for you, not against you!
I hoped you enjoyed reading this as much as I enjoyed writing it. If I can be of any help, please connect with me! Call 850-814-9994, Stop by or Email Me!
Henry Baurley - Professor Tax