.....As you know, I want to do a seminar in person on the above subject. But in the meantime, what can we do to soften the effects of this recession? This first blog, we will discuss from the employer’s point of view (how to protect their company) and the next blog will go into details for the employees (how to protect their job). The two are deeply connected.
.....If the owner, or CEO, really care about their customers, the client will sense that you care and appreciate what you do for them. They will even forgive mistakes made and will stay loyal to your company. It is almost impossible to fail in business if you have the attitude that no matter what, the customer comes first. I have a client in Alamogordo, NM who thinks I am an "angel". That’s a lot to live up to, but if I try, this customer will use our services for life no matter how bad the recession is. Also, if you really care about your customers, you will do whatever you can to keep them successful too. By being a caring person, you also set a good example for your employees.
.....My son Daryl and I visit virtually every client we have on a regular basis (monthly or semi-monthly). By doing this, we stay in touch with our clients and if they have any concerns they will make them known to us in time for us to take care of any potential problem. We are less likely to lose clients that way and also more likely to get referrals from them so that in spite of the recession, we can still grow our business.
.....Regardless what the government tells you, it will be a long time before things get back to "normal". You must stay "hungry" and want to succeed, otherwise you will go by the wayside like many of your competitors.
.....So in conclusion, please treat your clients like family and they will do the same. Imagine how good it feels when a client wants you to have dinner with them or go out and socialize with them. I have many clients who do just that and it makes me feel really good. Our jobs would become more fun if we think of our customers as family members and they will treat you as part of their family (I promise).The photo above is of myself, my son Daryl, and my grandson Ethan.....Henry (CEO)
